"工作表（Whoops自訂工作單）","分類","檢查項","怎麼檢查","合格條件","結果狀態","觀察證據或網址","下一步","負責人","複查日期"
"頁面檢查","需求","頁面的主要用途","寫出讀者要完成的一件事。","能用一句話說清楚頁面用途。","未檢查","","","",""
"頁面檢查","需求","查詢、地區與裝置","記下查詢、目標地區及裝置。","比較資料使用相同條件，並記錄日期。","未檢查","","","",""
"頁面檢查","需求","搜尋結果的頁面類型","搜尋主要查詢。打開數個相關結果。","知道讀者需要教學、比較、商品或服務頁。","未檢查","","","",""
"頁面檢查","內容","標題承諾與正文答案","對照搜尋標題、H1與開頭內容。","正文提供標題承諾的答案，沒有誇大保證。","未檢查","","","",""
"頁面檢查","內容","費用、規格與適用條件","找出讀者作決定前需要的資料。","必要條件有說明，缺少的資料有人負責補齊。","未檢查","","","",""
"頁面檢查","內容","事實、來源與日期","逐項核對數字、主張及來源。","來源支持相鄰主張，資料期間明確。","未檢查","","","",""
"頁面檢查","內容","實例與新增資訊","找出本頁特有的案例、資料或步驟。","讀者能多完成一項工作，示例與實測分清楚。","未檢查","","","",""
"頁面檢查","頁面欄位","HTML title與H1","開啟正式頁。核對實際title與主要標題。","標題描述頁面內容，主要標題能辨識主題。","未檢查","","","",""
"頁面檢查","頁面欄位","Meta description","檢查正式HTML的description。","摘要準確說明頁面，不把顯示字數當排名保證。","未檢查","","","",""
"頁面檢查","頁面欄位","SEO外掛的實際輸出","修改一項設定。重新讀取正式HTML。","title、canonical與robots沒有互相衝突或重複輸出。","未檢查","","","",""
"頁面檢查","圖片","圖片用途與alt","看圖後核對alt文字。","有資訊的圖有適當描述，裝飾圖可使用空alt。","未檢查","","","",""
"頁面檢查","圖片","圖片中的重要資訊","關閉圖片或直接閱讀正文。","規格、費用和操作重點也有文字版本。","未檢查","","","",""
"頁面檢查","圖片","圖片載入與顯示","用手機開啟頁面並捲到圖片。","圖片成功載入，重要內容沒有被裁掉。","未檢查","","","",""
"頁面檢查","影片","影片與正文的關係","開啟影片。核對標題及相鄰說明。","影片能使用，說明與頁面主題相符。","未檢查","","","",""
"頁面檢查","連結","內部連結與下一步","逐一開啟主要內部連結。","目的地正確，錨文字能說明接下來看什麼。","未檢查","","","",""
"頁面檢查","連結","重複需求與頁面分工","比較回答同一需求的文章與服務頁。","每頁用途清楚，整合或保留有具體理由。","未檢查","","","",""
"頁面檢查","連結","付費與使用者連結","檢查廣告、贊助或留言連結的HTML。","適用時使用sponsored或ugc，沒有任意替所有外鏈套同一值。","未檢查","","","",""
"頁面檢查","可讀取性","公開存取與HTTPS","不用登入開啟正式網址。","主要內容可讀，HTTPS連線正常，沒有錯誤頁。","未檢查","","","",""
"頁面檢查","可讀取性","索引與檢索結果","用Search Console審查完整網址。","分清實際測試、上次檢索與已索引狀態。","未檢查","","","",""
"頁面檢查","可讀取性","robots與noindex","讀取robots.txt及正式HTML。","規則符合頁面用途，不把禁止檢索當成移除索引。","未檢查","","","",""
"頁面檢查","可讀取性","canonical與轉址","核對回應、轉址鏈及canonical。","重要頁指向預期版本，舊網址有適當去向。","未檢查","","","",""
"頁面檢查","可讀取性","JavaScript與手機內容","比較實際頁面、手機版及Google取得的HTML。","主要答案與必要規格能被取得，不只存在互動後畫面。","未檢查","","","",""
"頁面檢查","體驗","手機文字、表格與操作","實際閱讀表格並點擊主要按鈕。","文字不被截斷，欄名可辨識，操作能完成。","未檢查","","","",""
"頁面檢查","體驗","速度資料的判讀","查看PageSpeed Insights的實際與模擬資料。","分開記錄資料類型，缺少實際樣本不當作通過。","未檢查","","","",""
"頁面檢查","結構化資料","標記與頁面事實","用驗證工具檢查適用的結構化資料。","類型與可見事實一致，沒有虛構評價或排名保證。","未檢查","","","",""
"頁面檢查","情境","在地、電商與多語系","依網站用途選擇適用檢查。","商家資訊、商品狀態或語言地區設定符合實際用途。","未檢查","","","",""
"頁面檢查","成效","相同條件的搜尋比較","保存查詢、頁面、國家、裝置及期間。","比較同口徑資料，不把單次搜尋當成平均排名。","未檢查","","","",""
"頁面檢查","成效","詢問、購買與後續維護","完成一筆測試操作。記下複查負責人。","確認送達或訂單結果，測試資料另作標記，更新有人負責。","未檢查","","","",""
"Entity核對","Entity","正式名稱與品牌名稱","核對關於頁、聯絡資訊及正式公司名稱。","品牌與公司名稱的關係清楚，不把別名當另一家公司。","未檢查","Whoops公開示例：巫普斯科技有限公司。
來源：https://whoops.tw/
核對日期：2026-11-01。","","",""
"Entity核對","Entity","作者姓名","核對文章署名與作者介紹。","同一作者使用一致姓名，介紹能找到公開依據。","未檢查","Whoops公開示例：Sliven 褚崇名。
來源：https://seo.whoops.com.tw/about/#founder-title
核對日期：2026-11-01。","","",""
"Entity核對","Entity","作者與組織的關係","核對作者職責與組織介紹。","把任職、創辦及署名關係分開記錄。","未檢查","Whoops公開示例：Sliven 褚崇名為Whoops SEO創辦人。
來源：https://seo.whoops.com.tw/about/#founder-title","","",""
"Entity核對","Entity","官方網站與品牌網站","核對兩站的公開品牌及經營資訊。","說清網站間的關係，不只因名稱相近就連成同一對象。","未檢查","Whoops公開示例：seo.whoops.com.tw知識站與whoops.tw服務站。
來源：https://seo.whoops.com.tw/about/
https://whoops.tw/","","",""
"Entity核對","Entity","sameAs連到相同對象","逐一打開sameAs的目的頁。","目的頁確實識別同一個人或組織，不把作者和公司互設sameAs。","未檢查","規格：https://schema.org/sameAs","","",""
"Entity核對","Entity","結構化資料的識別與關係","對照Person、Organization及Article等標記。","名稱、網址與關係符合可見內容，識別值沒有指向錯誤對象。","未檢查","官方說明：https://developers.google.com/search/docs/appearance/structured-data/organization?hl=zh-tw","","",""
"Entity核對","Entity","文章與作者的責任","從文章走到作者頁及組織介紹。","讀者知道誰撰寫、誰查核，以及誰負責更新。","未檢查","官方說明：https://developers.google.com/search/docs/appearance/structured-data/profile-page?hl=zh-tw","","",""
"Entity核對","Entity","知識圖譜與知識面板","記錄實際看到的搜尋畫面與日期。","不把自建Schema或同名結果當成已取得Google知識面板。","未檢查","官方說明：https://support.google.com/knowledgepanel/answer/9787176?hl=en","","",""
"競品比較","內容比較","Google 搜尋中心","開啟來源頁。核對快照觀察，再比較自己的頁面。","把入門原則轉成可檢查的頁面工作。 完成建議不代表已索引，也不保證排名。","待確認","https://developers.google.com/search/docs/fundamentals/seo-starter-guide?hl=zh-tw
2026-11-01內容快照。
觀察：分開說明網站整理、圖片、影片與內容宣傳的工作。","選一個頁面，記錄圖片、影片與連結的實際輸出。","",""
"競品比較","內容比較","維基百科","開啟來源頁。核對快照觀察，再比較自己的頁面。","分清歷史背景與今天要執行的工作。 歷史與法律敘述不能直接當作現行操作規則。","待確認","https://zh.wikipedia.org/zh-tw/%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E6%9C%80%E4%BD%B3%E5%8C%96
2026-11-01內容快照。
觀察：提供名詞背景、發展歷史、黑帽方法與法律案例。","需要歷史背景時查閱引文，再核對現行官方文件。","",""
"競品比較","內容比較","愛貝斯","開啟來源頁。核對快照觀察，再比較自己的頁面。","依要查的問題選擇工具。 工具價格可能變動，需另查官方現行方案。","待確認","https://www.ibest.tw/seo-detail/basic-knowledge/
2026-11-01內容快照。
觀察：介紹搜尋結果版位、研究工具與瀏覽器擴充功能。","列出要檢查的欄位，再比對工具的實際輸出。","",""
"競品比較","內容比較","白話文商學院","開啟來源頁。核對快照觀察，再比較自己的頁面。","核對品牌關係，安排可展示的學習成果。 不能把每個實體都有知識圖譜 ID 當成通則。","待確認","https://frankchiu.io/seo-seo-basic-intro-know-how/
2026-11-01內容快照。
觀察：說明 Entity、自學方法、職務與證照問題。","畫出作者、組織、官方網站與署名文章的關係。","",""
"競品比較","內容比較","Harris 先生","開啟來源頁。核對快照觀察，再比較自己的頁面。","按目前能力安排下一次練習。 文章的學習時間與費用不是每個人的固定門檻。","待確認","https://www.yesharris.com/learning-seo-menu/
2026-11-01內容快照。
觀察：用學習目錄串接技術、內容、分析與延伸資源。","選一個學習步驟，先寫出這次要完成的成果。","",""
"競品比較","內容比較","GTUT 聚圖策略","開啟來源頁。核對快照觀察，再比較自己的頁面。","區分可能效益、必要投入與衡量方式。 自然點擊不另收廣告費，不代表執行沒有成本。","待確認","https://www.gtut.com.tw/knowledge-news-service-page183
2026-11-01內容快照。
觀察：以短篇幅集中說明投入 SEO 的商業好處。","列出研究、內容、工程與維護的實際投入。","",""
"競品比較","內容比較","達文西","開啟來源頁。核對快照觀察，再比較自己的頁面。","比較交付責任與合作條件。 供應商過往報價不能當作統一市場行情。","待確認","https://www.da-vinci.com.tw/tw/blog/seo-what
2026-11-01內容快照。
觀察：先回答費用、合作計費、排名保證與執行時程。","把工作範圍、計費條件與交接責任寫進詢價表。","",""
"競品比較","內容比較","多米","開啟來源頁。核對快照觀察，再比較自己的頁面。","先判斷需求、時間與可投入資源。 未取得其 80 項表，不能聲稱已稽核或完成它。","待確認","https://domyweb.org/seo/
2026-11-01內容快照。
觀察：列出不宜投入的情境，並提供檢查表索取入口。","使用 Whoops 自訂工作單，記錄自己的觀察證據。","",""
"競品比較","內容比較","奇寶","開啟來源頁。核對快照觀察，再比較自己的頁面。","依新站、曝光或詢問問題安排工作。 案例成績屬供應商自述，仍需核對方法與期間。","待確認","https://www.seoseo.com.tw/blog/article_detail_591.html
2026-11-01內容快照。
觀察：按網站階段安排工作，另附工作清單與案例入口。","先記錄網站現況，再指定一個可驗收的下一步。","",""
"競品比較","內容比較","WACA","開啟來源頁。核對快照觀察，再比較自己的頁面。","修改一個商品頁，再檢查正式輸出。 頁面含舊設定說明，需另核對目前後台與官方規則。","待確認","https://www.waca.net/blog/id/259
2026-11-01內容快照。
觀察：用商店後台欄位、商品命名與圖片 alt 範例示範修改。","保存修改前後畫面，核對標題、描述與圖片文字。","",""